Martha's Bed & Breakfast

Privacy Policy

Privacy Policy

Privacy Policy

This Privacy Policy outlines how Martha’s Bed and Breakfast (“Martha’s” or “we”) collects, uses, discloses, and secures personal information through our website (marthasbnb.com), the websites we manage for independent properties (“Independent Properties”), and any social media pages we operate that link to this Privacy Policy (collectively, the “Websites”). It also covers the personal information we gather from individuals staying at Martha’s Bed and Breakfast, or those who contact us directly via email, telephone, or other means. In this Privacy Policy, “personal information” refers to data that identifies or can reasonably identify an individual.

 

California residents should review both the main body of this Privacy Policy and the Supplemental California Privacy Notice section below.

 

TABLE OF CONTENTS

 

1. Information Collection and Processing

2. Information Sharing

3. Certain Opt-Out Rights

4. Information Security

5. Privacy Rights

6. Links to Unaffiliated Third-Party Websites

7. Use of Guest WiFi Network

8. No Use by Children

9. Contact Us

10. Posting of a Revised Privacy Policy

11. Supplemental California Privacy Notice

12. Cookie Policy

 

Information Collection and Processing

 

We collect and process personal information to manage our internal operations, improve our Websites, and enhance the hospitality services we offer.

 

Contact or Request Submissions: When you use a contact or request form on our Websites, we collect personal information to evaluate and respond to your request. This may include your name, email address, telephone number, and the content of your messages. We may also use this information to improve our Websites and services.

 

Email Subscriptions and Text Messaging: When you subscribe to receive emails from us, we collect your name, email address, and any other details you provide. We use this information to send you marketing emails, news, offers, and other updates relevant to our business. With your consent and where permitted by law, we may also send text messages for similar purposes.

 

When you visit or stay at Martha’s Bed and Breakfast, we collect personal information related to your reservation, whether provided through our Websites, by phone, or other communication methods. We also collect information generated during your stay. This information is used to provide and enhance our services, for marketing, administration, and other business purposes. The types of information we may collect include:

 

Personal Identifiers: Name, phone number, address, email address, nationality, and passport, visa, or other government-issued identification numbers.

Personal Details: Date of birth.

Signature Data: When you sign electronic or physical documents.

Important Dates: Birthdays, anniversaries, or other special occasions.

Travel Itinerary: Tour group and/or activity information.

Stay History: Records of interactions, goods and services purchased, special services, preferences, or requests.

Transaction Information: Reservation details.

Financial Information: Credit and debit card numbers or other payment data.

Stay-Related Information: Names, ages, and other details about family members and companions.

Employer Details: For business-related bookings or corporate retreats.

Other Information: Any additional data you submit to us or that we receive from travel management or other travel service companies regarding your reservation or stay.

 

Job Applications

 

We may collect job application information directly through a Website, in person, by email, or via third-party application management services. We process the information you submit to review your application and for other employment-related purposes in accordance with applicable law. This includes contacting you about your application and other job openings that may be of interest to you.

 

Communications

 

We collect information you provide through your communications with us via email, phone, physical mail, or courier service. This information is processed to respond to your inquiries and in the normal course of our business operations.

 

Social Media

 

If you post information on a webpage we establish on a social media platform, we may use the information for responding to you, promoting our business and services, and other business operations. We may collect personal identifiers, such as your social media username, and other personal information you make available on our social media pages, following platform rules and applicable laws. Note that third-party operators of social media websites also receive this information, and their use of your personal information is governed by their own privacy policies.

 

Automated Data Collection; Cookies and Similar Technologies

 

When you visit our Websites, we and our third-party partners, including advertising partners and analytics providers (like Google Analytics), collect information through automated means. We use cookies and similar technologies to gather personal identifiers (such as your IP address), device information (such as browser characteristics, device IDs and characteristics, and operating system version), and information about your usage of our Websites (including the link used to reach a webpage). This information helps us understand how many users visit particular pages, view content, or open messages or alerts. It also aids in improving Website performance, marketing activities, and enforcing service terms and preventing malicious conduct.

 

Our third-party partners may also process information collected by cookies and similar technologies on the Websites. For more details, please refer to our Cookie Policy (below). On social media platforms where we have established a webpage, please review the privacy and cookie policies of those platforms for their automated data collection practices.

 

We use Google Analytics to collect and process Website usage data. To learn more about Google Analytics and opt out, visit [Google Analytics Opt-out](https://tools.google.com/dlpage/gaoptout).

 

You can adjust your web browser settings to block and delete cookies when accessing our Websites. However, doing so may affect Website functionality, and we will still receive basic information (such as the last URL visited) when you navigate to the Website. We use technology to opt you out of certain cookies based on recognized global privacy controls, as detailed in our Cookie Policy, but our Websites do not respond to browser do-not-track signals.

 

Contests and Sweepstakes

 

When you participate in a contest or sweepstakes we offer, we collect personal identifiers (such as your name, phone number, address, and/or email address) and any other information you submit. We use this information to administer the contest or sweepstakes, for marketing purposes, and for other business purposes. Additional information and rules may be provided for specific contests or sweepstakes.

 

Business Contacts

 

We may collect contact information (such as your name, telephone number, and email address) and professional or business-related information (such as your business address) through interactions with you in a business-to-business capacity. This can occur when your business provides services to us, when we collaborate on a project, or when discussing business opportunities. We may use this information to contact you about business dealings, news, and opportunities, and in the normal course of our business operations.

 

Retention Period

 

We determine the retention period for personal information based on the following criteria:

– The purposes for which the personal information is used and the length of time required to achieve those purposes, including business operations, security, and legal requirements.

– Compliance with legal or contractual obligations.

– Necessity to assert or defend against potential legal claims, investigate theft, fraud, or other activities that violate our policies or the law.

– Ensuring a secure online environment and protecting health and safety.

– The privacy impact on the consumer of ongoing retention.

– The management of the information lifecycle in light of system complexity, volume, and the need to maintain system integrity and availability.

 

Information Sharing

 

We may share any of the categories of personal information listed above for commercial and business purposes as described below:

 

Independent Property Owners: If we cease managing an Independent Property, we may provide the succeeding manager (“Successor Management”) with a copy of contact information for guests who stayed at the property, along with basic booking details. Successor Management may use this information for their own marketing and internal business purposes in connection with the ongoing operation of the property.

 

Affiliates: We may share personal information with our affiliates and any successors as part of our normal business operations. Affiliates will use your personal information in a manner consistent with this Privacy Policy, for purposes such as communication and promotion of services.

 

Vendors and Service Providers: We share personal information with vendors and service providers who process the information to perform services for us related to the Websites and our other business operations. These vendors and service providers are required to use your personal information only in a manner consistent with this Privacy Policy.

 

Legal and Similar Disclosures: We may share personal information with law enforcement, courts, advisors, attorneys, and others involved in legal processes or proceedings if we believe it is necessary to comply with legal requirements and law enforcement requests, comply with legal processes, or protect the rights, property, or safety of you, us, or others.

 

Merger, Sale, or Other Asset Transfers: In the event of a merger, acquisition, financing due diligence, reorganization, bankruptcy, receivership, sale of company assets, or transition of service to another provider, your personal information may be shared with involved parties and advisors under confidentiality obligations and may be transferred as part of the transaction, subject to applicable laws.

 

Verizon Customers: No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. All categories exclude text messaging originator opt-in data and consent, which will not be shared with any third parties, including affiliates or business partners. The opt-in is not transferable to another party involved in the process.

 

Certain Opt-Out Rights

 

We do not sell your personal information for money or other consideration, nor do we share it for targeted behavioral advertising purposes. Additionally, we do not sell or share “personal information” as defined by California Civil Code §1798.83 with unaffiliated third parties for their direct marketing purposes. Some state laws provide opt-out rights concerning the “selling” or “sharing” of personal information for targeted advertising in connection with cookies and similar technologies. Our Websites are configured to accommodate such opt-out functionality for visitors from those states, as outlined in our Cookie Policy.

 

Information Security

 

We strive to process your information securely in accordance with this Privacy Policy and applicable information security laws. However, certain aspects of Internet communications are inherently not completely secure.

 

Privacy Rights

 

Certain jurisdictions have specific legal requirements and grant privacy rights concerning personal information. We comply with restrictions and any requests you submit as required by applicable law. For example, you may have the right to review, correct, and delete personal information we have about you, or to consent to or withdraw consent from certain uses or sharing of personal information. You also have the right to not be discriminated against for exercising your privacy rights. If you are a California resident, see our Supplemental California Privacy Notice below. If you are not a California resident and seek to exercise your rights under another jurisdiction’s law, please contact us using the information in the Contact Us section below.

 

When you make a request, we may require you to provide information and follow procedures to verify your identity (and applicable jurisdiction). Verification steps may differ depending on your jurisdiction and request. We will attempt to match the information you provide with information we already have on file. If we can verify your request, we will process it as required by applicable law. If we cannot verify your request, we may ask for additional information to help us do so.

 

We will respond to your request within the time period required by applicable law. However, we may not always be able or required to comply with your request in whole or in part, and we will notify you if that is the case.

 

Links to Unaffiliated Third-Party Websites

 

The Websites may contain links to unaffiliated third-party websites. This Privacy Policy does not apply to those websites, and we are not responsible for their actions and privacy policies.

 

Use of Guest WiFi Network

 

If you visit or stay at Martha’s, you may choose to join our guest WiFi network.

 

Disclaimer of Liability: We are not responsible for any damages or losses resulting from your use of our guest WiFi network.

Termination: We reserve the right to terminate your access to our guest WiFi network at any time if you do not comply with our terms or engage in prohibited activities.

Acceptable Use: Illegal activities, hacking, spamming, and accessing illegal content are not allowed on our WiFi.

Third-Party Provider: Our guest WiFi network is provided by a third party. You may be required to consent to additional terms and conditions from the provider.

 

No Use by Children

 

The Websites are not intended for use by children. If you are under 16, you may not use our Websites. We do not knowingly collect, maintain, or use personal information from children under 16. If we discover that we have information from a child under 16, we will promptly delete it. Parents can contact us to request the removal of information concerning their child.

 

Contact Us

 

If you have questions about this Privacy Policy or suggestions about our privacy practices, please email us at info@marthasbnb.com.

 

Posting of a Revised Privacy Policy

 

We may update this Privacy Policy from time to time. The revised version will be effective when posted and will apply to personal information received after that date. If we make any material changes, we will provide notice on the pertinent Website or other relevant locations for approximately two weeks. We encourage you to review this Privacy Policy periodically, especially if you do not visit the Websites regularly.

 

Supplemental California Privacy Notice

 

This section applies only to personal information of California residents. 

 

In accordance with the California Consumer Privacy Act (CCPA), we will honor California consumers’ requests for additional information about our data collection, use, disclosure, and sharing practices. Consumers can request specific personal information collected about them in the past 12 months, request deletion of personal information, restrict certain processing, or correct inaccurate information. Consumers may also opt out of the “selling” or “sharing” of personal information via the “Your Privacy Choices” link on our Website homepage. California consumers will not be discriminated against for exercising their privacy rights.

 

California consumers may use an authorized agent to make privacy rights requests. The agent must provide proof of the consumer’s written permission (e.g., a power of attorney). The agent must follow the process described below, verify their identity, and confirm their authority with the consumer.

 

To make a request, email us at info@marthasbnb.com. You will typically need to provide your name and email address for verification, and additional information may be required.

 

Our use of cookies and similar technologies may constitute a “sale” or “sharing” for behavioral advertising purposes under the CCPA. For more details, including opt-out rights, see the “Your Privacy Choices” link on our Website homepage. We do not sell or share personal information as defined by the CCPA, except as noted in our cookie disclosures. Please refer to our Cookie Policy for details on the collection and use of personal information by third parties who process information collected by cookies and similar technologies on our Websites.

 

Except as described under “Information Collection and Processing,” we do not collect “sensitive personal information” as defined by the CCPA. We determine retention periods based on the criteria set forth above. Additionally, we delete personal information if a California consumer invokes the right to delete and no exception applies.

 

Cookie Policy

 

We use cookies and similar technologies (referred to as “cookies”) to facilitate and improve the performance and security of our Websites and enhance user experience.

 

Categories of Cookies Used

 

1. Essential Cookies: Necessary for the proper operation of the Websites, such as facilitating page navigation or assisting with security checks.

 

2. Functional Cookies: These cookies remember your preferences (e.g., username, language, region) to enhance your Website experience.

 

3. Advertising and Analytics Cookies:

   – Advertising Cookies: Used to highlight articles, content, or services that we (or third parties) believe will interest you based on your use of the Website.

   – Analytics Cookies: Allow us to analyze visitor usage of our Websites, measure website performance, customize our offerings, and quickly address any issues. These cookies may involve sharing for targeted advertising and may constitute a “sale” of personal information under certain state laws.

 

Use of Cookies on Our Websites

 

We allow certain third parties to serve cookies on the Websites to help identify fraudulent or automated traffic, provide content feeds, assist with market research, improve functionality, and enforce Website terms and policies. For example, we use Google Analytics to evaluate website traffic. You can learn more about how Google Analytics uses cookie information by visiting [Google’s partner sites policy](https://policies.google.com/technologies/partner-sites).

 

Information about specific third-party cookies used on the Websites can be found via the “Your Privacy Choices” link on our Website homepage.

 

Opt-Outs

 

Your browser may allow you to disable certain cookies, or you may utilize a global privacy control. Third-party cookie providers may offer opt-out tools for their cookies. Note that disabling cookies may impact the functionality of the Websites.

 

– Google Analytics Opt-Out: You can opt out of Google Analytics cookies [here](https://tools.google.com/dlpage/gaoptout).

– Network Advertising Initiative: [Opt-out](http://www.networkadvertising.org/choices).

– Digital Advertising Alliance: [Opt-out](http://www.aboutads.info/choices).

 

Please note that opting out of personalized advertising does not mean you will no longer see online advertising; you may still see ads, but they will not be tailored to your interests. Additionally, since many opt-outs use cookies to effectuate the preference, you may need to opt-out again if you clear cookies on your browser.

 

Changes to this Cookie Policy

 

We may revise this Cookie Policy periodically to reflect changes in our use of cookies, the law, our services, or best practices. We encourage you to review this Cookie Policy periodically.

 

This Privacy Policy outlines how Martha’s Bed and Breakfast (“Martha’s” or “we”) collects, uses, discloses, and secures personal information through our website (marthasbnb.com), the websites we manage for independent properties (“Independent Properties”), and any social media pages we operate that link to this Privacy Policy (collectively, the “Websites”). It also covers the personal information we gather from individuals staying at Martha’s Bed and Breakfast, or those who contact us directly via email, telephone, or other means. In this Privacy Policy, “personal information” refers to data that identifies or can reasonably identify an individual.

 

California residents should review both the main body of this Privacy Policy and the Supplemental California Privacy Notice section below.

 

TABLE OF CONTENTS

 

1. Information Collection and Processing

2. Information Sharing

3. Certain Opt-Out Rights

4. Information Security

5. Privacy Rights

6. Links to Unaffiliated Third-Party Websites

7. Use of Guest WiFi Network

8. No Use by Children

9. Contact Us

10. Posting of a Revised Privacy Policy

11. Supplemental California Privacy Notice

12. Cookie Policy

 

Information Collection and Processing

 

We collect and process personal information to manage our internal operations, improve our Websites, and enhance the hospitality services we offer.

 

Contact or Request Submissions: When you use a contact or request form on our Websites, we collect personal information to evaluate and respond to your request. This may include your name, email address, telephone number, and the content of your messages. We may also use this information to improve our Websites and services.

 

Email Subscriptions and Text Messaging: When you subscribe to receive emails from us, we collect your name, email address, and any other details you provide. We use this information to send you marketing emails, news, offers, and other updates relevant to our business. With your consent and where permitted by law, we may also send text messages for similar purposes.

 

When you visit or stay at Martha’s Bed and Breakfast, we collect personal information related to your reservation, whether provided through our Websites, by phone, or other communication methods. We also collect information generated during your stay. This information is used to provide and enhance our services, for marketing, administration, and other business purposes. The types of information we may collect include:

 

Personal Identifiers: Name, phone number, address, email address, nationality, and passport, visa, or other government-issued identification numbers.

Personal Details: Date of birth.

Signature Data: When you sign electronic or physical documents.

Important Dates: Birthdays, anniversaries, or other special occasions.

Travel Itinerary: Tour group and/or activity information.

Stay History: Records of interactions, goods and services purchased, special services, preferences, or requests.

Transaction Information: Reservation details.

Financial Information: Credit and debit card numbers or other payment data.

Stay-Related Information: Names, ages, and other details about family members and companions.

Employer Details: For business-related bookings or corporate retreats.

Other Information: Any additional data you submit to us or that we receive from travel management or other travel service companies regarding your reservation or stay.

 

Job Applications

 

We may collect job application information directly through a Website, in person, by email, or via third-party application management services. We process the information you submit to review your application and for other employment-related purposes in accordance with applicable law. This includes contacting you about your application and other job openings that may be of interest to you.

 

Communications

 

We collect information you provide through your communications with us via email, phone, physical mail, or courier service. This information is processed to respond to your inquiries and in the normal course of our business operations.

 

Social Media

 

If you post information on a webpage we establish on a social media platform, we may use the information for responding to you, promoting our business and services, and other business operations. We may collect personal identifiers, such as your social media username, and other personal information you make available on our social media pages, following platform rules and applicable laws. Note that third-party operators of social media websites also receive this information, and their use of your personal information is governed by their own privacy policies.

 

Automated Data Collection; Cookies and Similar Technologies

 

When you visit our Websites, we and our third-party partners, including advertising partners and analytics providers (like Google Analytics), collect information through automated means. We use cookies and similar technologies to gather personal identifiers (such as your IP address), device information (such as browser characteristics, device IDs and characteristics, and operating system version), and information about your usage of our Websites (including the link used to reach a webpage). This information helps us understand how many users visit particular pages, view content, or open messages or alerts. It also aids in improving Website performance, marketing activities, and enforcing service terms and preventing malicious conduct.

 

Our third-party partners may also process information collected by cookies and similar technologies on the Websites. For more details, please refer to our Cookie Policy (below). On social media platforms where we have established a webpage, please review the privacy and cookie policies of those platforms for their automated data collection practices.

 

We use Google Analytics to collect and process Website usage data. To learn more about Google Analytics and opt out, visit [Google Analytics Opt-out](https://tools.google.com/dlpage/gaoptout).

 

You can adjust your web browser settings to block and delete cookies when accessing our Websites. However, doing so may affect Website functionality, and we will still receive basic information (such as the last URL visited) when you navigate to the Website. We use technology to opt you out of certain cookies based on recognized global privacy controls, as detailed in our Cookie Policy, but our Websites do not respond to browser do-not-track signals.

 

Contests and Sweepstakes

 

When you participate in a contest or sweepstakes we offer, we collect personal identifiers (such as your name, phone number, address, and/or email address) and any other information you submit. We use this information to administer the contest or sweepstakes, for marketing purposes, and for other business purposes. Additional information and rules may be provided for specific contests or sweepstakes.

 

Business Contacts

 

We may collect contact information (such as your name, telephone number, and email address) and professional or business-related information (such as your business address) through interactions with you in a business-to-business capacity. This can occur when your business provides services to us, when we collaborate on a project, or when discussing business opportunities. We may use this information to contact you about business dealings, news, and opportunities, and in the normal course of our business operations.

 

Retention Period

 

We determine the retention period for personal information based on the following criteria:

– The purposes for which the personal information is used and the length of time required to achieve those purposes, including business operations, security, and legal requirements.

– Compliance with legal or contractual obligations.

– Necessity to assert or defend against potential legal claims, investigate theft, fraud, or other activities that violate our policies or the law.

– Ensuring a secure online environment and protecting health and safety.

– The privacy impact on the consumer of ongoing retention.

– The management of the information lifecycle in light of system complexity, volume, and the need to maintain system integrity and availability.

 

Information Sharing

 

We may share any of the categories of personal information listed above for commercial and business purposes as described below:

 

Independent Property Owners: If we cease managing an Independent Property, we may provide the succeeding manager (“Successor Management”) with a copy of contact information for guests who stayed at the property, along with basic booking details. Successor Management may use this information for their own marketing and internal business purposes in connection with the ongoing operation of the property.

 

Affiliates: We may share personal information with our affiliates and any successors as part of our normal business operations. Affiliates will use your personal information in a manner consistent with this Privacy Policy, for purposes such as communication and promotion of services.

 

Vendors and Service Providers: We share personal information with vendors and service providers who process the information to perform services for us related to the Websites and our other business operations. These vendors and service providers are required to use your personal information only in a manner consistent with this Privacy Policy.

 

Legal and Similar Disclosures: We may share personal information with law enforcement, courts, advisors, attorneys, and others involved in legal processes or proceedings if we believe it is necessary to comply with legal requirements and law enforcement requests, comply with legal processes, or protect the rights, property, or safety of you, us, or others.

 

Merger, Sale, or Other Asset Transfers: In the event of a merger, acquisition, financing due diligence, reorganization, bankruptcy, receivership, sale of company assets, or transition of service to another provider, your personal information may be shared with involved parties and advisors under confidentiality obligations and may be transferred as part of the transaction, subject to applicable laws.

 

Verizon Customers: No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. All categories exclude text messaging originator opt-in data and consent, which will not be shared with any third parties, including affiliates or business partners. The opt-in is not transferable to another party involved in the process.

 

Certain Opt-Out Rights

 

We do not sell your personal information for money or other consideration, nor do we share it for targeted behavioral advertising purposes. Additionally, we do not sell or share “personal information” as defined by California Civil Code §1798.83 with unaffiliated third parties for their direct marketing purposes. Some state laws provide opt-out rights concerning the “selling” or “sharing” of personal information for targeted advertising in connection with cookies and similar technologies. Our Websites are configured to accommodate such opt-out functionality for visitors from those states, as outlined in our Cookie Policy.

 

Information Security

 

We strive to process your information securely in accordance with this Privacy Policy and applicable information security laws. However, certain aspects of Internet communications are inherently not completely secure.

 

Privacy Rights

 

Certain jurisdictions have specific legal requirements and grant privacy rights concerning personal information. We comply with restrictions and any requests you submit as required by applicable law. For example, you may have the right to review, correct, and delete personal information we have about you, or to consent to or withdraw consent from certain uses or sharing of personal information. You also have the right to not be discriminated against for exercising your privacy rights. If you are a California resident, see our Supplemental California Privacy Notice below. If you are not a California resident and seek to exercise your rights under another jurisdiction’s law, please contact us using the information in the Contact Us section below.

 

When you make a request, we may require you to provide information and follow procedures to verify your identity (and applicable jurisdiction). Verification steps may differ depending on your jurisdiction and request. We will attempt to match the information you provide with information we already have on file. If we can verify your request, we will process it as required by applicable law. If we cannot verify your request, we may ask for additional information to help us do so.

 

We will respond to your request within the time period required by applicable law. However, we may not always be able or required to comply with your request in whole or in part, and we will notify you if that is the case.

 

Links to Unaffiliated Third-Party Websites

 

The Websites may contain links to unaffiliated third-party websites. This Privacy Policy does not apply to those websites, and we are not responsible for their actions and privacy policies.

 

Use of Guest WiFi Network

 

If you visit or stay at Martha’s, you may choose to join our guest WiFi network.

 

Disclaimer of Liability: We are not responsible for any damages or losses resulting from your use of our guest WiFi network.

Termination: We reserve the right to terminate your access to our guest WiFi network at any time if you do not comply with our terms or engage in prohibited activities.

Acceptable Use: Illegal activities, hacking, spamming, and accessing illegal content are not allowed on our WiFi.

Third-Party Provider: Our guest WiFi network is provided by a third party. You may be required to consent to additional terms and conditions from the provider.

 

No Use by Children

 

The Websites are not intended for use by children. If you are under 16, you may not use our Websites. We do not knowingly collect, maintain, or use personal information from children under 16. If we discover that we have information from a child under 16, we will promptly delete it. Parents can contact us to request the removal of information concerning their child.

 

Contact Us

 

If you have questions about this Privacy Policy or suggestions about our privacy practices, please email us at info@marthasbnb.com.

 

Posting of a Revised Privacy Policy

 

We may update this Privacy Policy from time to time. The revised version will be effective when posted and will apply to personal information received after that date. If we make any material changes, we will provide notice on the pertinent Website or other relevant locations for approximately two weeks. We encourage you to review this Privacy Policy periodically, especially if you do not visit the Websites regularly.

 

Supplemental California Privacy Notice

 

This section applies only to personal information of California residents. 

 

In accordance with the California Consumer Privacy Act (CCPA), we will honor California consumers’ requests for additional information about our data collection, use, disclosure, and sharing practices. Consumers can request specific personal information collected about them in the past 12 months, request deletion of personal information, restrict certain processing, or correct inaccurate information. Consumers may also opt out of the “selling” or “sharing” of personal information via the “Your Privacy Choices” link on our Website homepage. California consumers will not be discriminated against for exercising their privacy rights.

 

California consumers may use an authorized agent to make privacy rights requests. The agent must provide proof of the consumer’s written permission (e.g., a power of attorney). The agent must follow the process described below, verify their identity, and confirm their authority with the consumer.

 

To make a request, email us at info@marthasbnb.com. You will typically need to provide your name and email address for verification, and additional information may be required.

 

Our use of cookies and similar technologies may constitute a “sale” or “sharing” for behavioral advertising purposes under the CCPA. For more details, including opt-out rights, see the “Your Privacy Choices” link on our Website homepage. We do not sell or share personal information as defined by the CCPA, except as noted in our cookie disclosures. Please refer to our Cookie Policy for details on the collection and use of personal information by third parties who process information collected by cookies and similar technologies on our Websites.

 

Except as described under “Information Collection and Processing,” we do not collect “sensitive personal information” as defined by the CCPA. We determine retention periods based on the criteria set forth above. Additionally, we delete personal information if a California consumer invokes the right to delete and no exception applies.

 

Cookie Policy

 

We use cookies and similar technologies (referred to as “cookies”) to facilitate and improve the performance and security of our Websites and enhance user experience.

 

Categories of Cookies Used

 

1. Essential Cookies: Necessary for the proper operation of the Websites, such as facilitating page navigation or assisting with security checks.

 

2. Functional Cookies: These cookies remember your preferences (e.g., username, language, region) to enhance your Website experience.

 

3. Advertising and Analytics Cookies:

   – Advertising Cookies: Used to highlight articles, content, or services that we (or third parties) believe will interest you based on your use of the Website.

   – Analytics Cookies: Allow us to analyze visitor usage of our Websites, measure website performance, customize our offerings, and quickly address any issues. These cookies may involve sharing for targeted advertising and may constitute a “sale” of personal information under certain state laws.

 

Use of Cookies on Our Websites

 

We allow certain third parties to serve cookies on the Websites to help identify fraudulent or automated traffic, provide content feeds, assist with market research, improve functionality, and enforce Website terms and policies. For example, we use Google Analytics to evaluate website traffic. You can learn more about how Google Analytics uses cookie information by visiting [Google’s partner sites policy](https://policies.google.com/technologies/partner-sites).

 

Information about specific third-party cookies used on the Websites can be found via the “Your Privacy Choices” link on our Website homepage.

 

Opt-Outs

 

Your browser may allow you to disable certain cookies, or you may utilize a global privacy control. Third-party cookie providers may offer opt-out tools for their cookies. Note that disabling cookies may impact the functionality of the Websites.

 

– Google Analytics Opt-Out: You can opt out of Google Analytics cookies [here](https://tools.google.com/dlpage/gaoptout).

– Network Advertising Initiative: [Opt-out](http://www.networkadvertising.org/choices).

– Digital Advertising Alliance: [Opt-out](http://www.aboutads.info/choices).

 

Please note that opting out of personalized advertising does not mean you will no longer see online advertising; you may still see ads, but they will not be tailored to your interests. Additionally, since many opt-outs use cookies to effectuate the preference, you may need to opt-out again if you clear cookies on your browser.

 

Changes to this Cookie Policy

 

We may revise this Cookie Policy periodically to reflect changes in our use of cookies, the law, our services, or best practices. We encourage you to review this Cookie Policy periodically.

 

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